A group of my guy friends are taking a stab at the sports communication world. They recently launched a blog site called Head & Hearts Sports. They are going to talk shop about the latest players, teams, games, etc. happening in the sports world.
Lucky me, I got to design the logo for Head & Heart Sports. My design concept was to create something simple that would read well through social media, which will be their main platform to share their insights. This direction was inspired by the idea that not only will the writers be using their head for their sports knowledge but they will write their pieces with heart, emotion and feelings. Inside the heart it displays various sports symbols. The various colors represent how each team has a branding and identity that creates the team visual. For example, when someone mentions the LA Lakers, everyone knows they are the purple and yellow team. People wear their team's colors with pride. I know as a Ravens fan, I bleed purple. While the heart is broken down into sections of individual colors, they work together to build the complete unit of the heart.
So with that, you have the logo for the next greatest sports blog, Head & Heart Sports. I honestly don't know what these guys would do without me :)